Instead of fighting for every keyword, Lindsey prefers to be smart about it and only challenge the big domains in their weak spots. Outranking serious competitionīecause of the unusual monetization model for a fitness training business, Nourish Move Love often finds itself competing on the SERPs against the biggest publications like Women’s Health magazine, Shape magazine, and others. “When I finally dove into SEO, I discovered so many ways we could use our existing content to continue to make money by republishing it,” Lindsey shares. Definitely worth the little extra effort! To identify the best ranking opportunity, she puts the blog URL into the Organic Research tool and gets the list of keywords it’s currently ranking for and its positions. For example, this blog post is just three positions away from ranking on the first page for “arms and abs workout” - a keyword with 3,600 monthly searches. The tool not only checks the post for readability and originality but also suggests any missing keywords that would contribute to its SEO optimization. Next, she runs Semrush’s SEO Writing Assistant plugin for Wordpress. Once the main keyword is identified, Lindsey drafts the blog post, focusing on it. These keywords turned out to be another success for her business.
So, we replicated the success with other workouts.”Īfter Lindsey got pregnant, a new fitness area opened up for her - prenatal and postpartum workouts. “We created this post, ‘Seven best strength training exercises for women’ - super long and super niche, but it started crushing it for us. While Lindsey was exploring all the title options for her existing videos in the Keyword Magic Tool, she found her niche in naming workouts with “at home” and “for women”.Īs she was publishing the newly optimized content, she discovered that the winning strategy was not chasing the highest-volume broad terms but focusing on lower-volume long-tail keywords. Lindsey found her sweet spot in terms with a keyword difficulty of 70 or lower and a search volume of 5,000 or greater. “I could type in a keyword and see its monthly search volume, who was ranking for it and how we compete against these websites that’s amazing,” Lindsey shares. It was then that she started using Semrush’s keyword research tools. While she was taking guesses, she was missing opportunities to capitalize on what her audience was really searching for online. In 2019, Lindsey realized her content strategy was limited by her own judgement on the best topics and workout titles. In year three of business, I asked myself: I have all this existing content, how do I start making money?” Solution: Keyword Research and SEO Optimization “I spent 80% of my time creating content I thought people liked.
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Three years later, she found herself with a site full of high-quality, useful content that wasn’t bringing in any revenue.
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While most fitness professionals were selling DVDs with workout plans or access to their apps and online platforms, Lindsey went off the beaten path: she decided to offer all her workouts for free and monetize them with ads - much like recipe bloggers.Īfter launching the website, Lindsey started publishing as many workout posts and videos as she could. Nourish Move Love was founded in 2015 when its owner, Lindsey Bomgren, set to turn her side hustle of teaching group fitness classes into a popular online resource for women. Business Challenge: monetize a website full of content that lacked traction The publication’s target audience is busy women and moms seeking to fit in quick and effective workouts at home with a set of dumbbells. Fitness trainer and NML founder Lindsey Bomgren is passionate about making fitness free and accessible to all women. Nourish Move Love is a health and fitness website that shares free at-home workouts and workout plans.
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